Mobile marketing is a multiple-channel, digital strategy with to aim to reach their customers on their smartphone, tablets and other mobile devices. Today, smartphone and other mobile devices are used widely. For example, 80% of internet users own a smartphone, and 65% of email will be first opened on a mobile device. At the following parts, six keys for effective mobile marketing will be provided and discussed while using some example.
Creating Specific Goals
Specific goals are necessary for every business strategy. Normally, our goals of mobile marketing contain following aspects, sell more products to customers, increase and build brand awareness. At other dimensions, mobile marketing intends to increase the level of customer service and efficiency of promotions.
Create a Mobile Phone App
According to a research, the average American adult (18＋) spend nearly 3 hours on their smartphone every day. What customers can gain from downloading and using an App. Firstly, some businesses claim customers will spend less data while using an App on their smartphone. Secondly, some App allows customers to share the link to their social media account, such as Youku (a video website in China, like YouTube). Thirdly, for some restaurant, customers can order some foods by using their App. such as Domino‘s.
Reward Customers
“Reward customers” is a method to motivate customers to download and use a certain App. For example, customers who download and use the App of Bank of China may gain faster service and pay less service charges. “Reward customers” is not only used to motivate customers to use a certain App, for example, customers will get discounts if they scan the QR codes at Diesel store and “Like” the product they intend to buy at Diesel’s Facebook page.
Broadcast Your Message
Some messages sent to customers via email may not be noticed easily by customers and those messages may not be translated well on various mobile devices. With the using of App to broadcast messages, customers will notice your messages easily and content will fit the screen of mobile devices. For example, some important messages will be sent via MONASH App.
Optimise Your Content for Mobile
Make sure your content can be loaded quickly and be suitable across all mobile devices. If some content cannot be loaded quickly, customers will lose their patience and form some negative impressions toward to your business. As for myself, I will delete some App or directly close the web page if some content are loaded slowly.
The Easy Way Out
As a business, it expects customers will appreciate itself and form a good relationship with each other. One tip given to the business is to allow customers to receive or reject messages sent to them and avoid to spam your customers.
Implication
- Develop an App may be the first step for the business to implement its mobile marketing strategy.
- Customers may be motivated and educated to use their mobile devices to contact with the business.
- Messages can be sent via App, and the content should be translated well to suit various mobile device.
- Give the right to customers, they can receive or reject some messages sent to them.
Stand Stahl 